EXPERIENCE

JMK, New York — Consultant

MAY 2024 - PRESENT

Working on the branding and launch of a new concept for youth sports.

FCB, New York — Creative Director

MAY 2020 - MAY 2024

Led both the Centrum Global and Florida Blue Health Insurance accounts. Responsible for retaining the Centrum business by creating and implementing the first campaign in three years that was able to pass testing metrics around the world. Led Florida Blue’s first ever branding campaign which drove one of their most successful enrollment periods ever and YOY incremental growth for the agency.

Google , New York — Creative Lead

NOVEMBER 2018 - DECEMBER 2019

Helped lead creative for the Grow With Google team. Our mission was to enable people to grow their skills, careers or businesses. I was part of the team that launched the first ever Grow with Google Learning Center in New York City. 

The Grist, Boston — Executive Creative Director

JULY 2017 - NOVEMBER 2018

Led creative for an agency born out of a venture capital firm and focused on helping entrepreneurs define, launch and grow their brands. Launched Wasabi Hot Cloud storage which has raised over $250M and recently attained unicorn status.

Google, New York — Creative Lead

MAY 2015 - JULY 2017

One of the original creatives on the Google Hardware team. We helped provide the  strategy and creative behind the launch of Google’s first ever hardware products.

Dakota, Philadelphia — Chief Marketing Officer

MAY 2013 - MAY 2015

Established and built the marketing team for a mutual fund sales firm that has raised over $40 billion for its partners.

Grey, New York — Executive Creative Director

SEPTEMBER 2011 - MAY 2013

Led creative for the Ally Bank account, one of the agencies largest at the time.

Google,  New York — Creative Lead

SEPTEMBER 201O - SEPTEMBER 2011 

One of the first creatives in the Google Creative Lab. Our mission was to bring to life for users the magic in Google's diverse range of products.

Ogilvy,  New York — Creative Director

SEPTEMBER 2003 - DECEMBER 2009

Worked on a range of accounts including The NFL, Miller Brewing and Tribeca Film Festival. Conceived and launched the award-winning 'My Life. My Card.' campaign for American Express. This campaign was instrumental in helping American Express retain its brand value as it launched its first ever co-branded cards.

CONTACT

917-596-0369 JonathanKoffler@me.com

PROFILE

I am a strategically focused creative leader who brings a diverse range of experiences and strengths. Working both at agencies and in-house I’ve helped young and established brands define themselves and tell their story in a way that matters. My purpose is always to generate business results and I have always believed that is done with strong brands, positioned effectively. How we do that has evolved greatly over my career and that continues with AI. I am loving the possibilities and worlds AI opens up and its ability to help me do what it can’t. 

SKILLS

Advertising 

Integrated Marketing

Brand Strategy and Positioning                                 

Copywriting

Brand Activations

Art Direction

Thought Leadership

Team Building

Storytelling

Speechwriting

AWARDS

Cannes Lions

D&AD

One Show

Webby

MOMA Permanent Collection

Effie

Clios

London International Show

Communication Arts

Obie

EDUCATION

Tufts University, Medford — BA in Political Science