ALLY BANK No nonsense, just people sense.
When it launched Ally Bank had some challenges in front of it. It was a new bank in a time when nobody liked banks. It had to define itself in a time when nobody wanted to hear from banks. And it had to quickly get deposits in a time when people didn’t trust banks. What it had going for it was that it truly was a different kind of bank. Our job was to get people to know that, believe it and then trust us with their money. There are many pieces to what we did but the key through everything was the belief that if we didn’t talk or act like a bank people might listen. They did as brand awareness grew over 30% in the first two years of the campaign.
