FLORIDA BLUE
Florida Blue has been in Florida and only Florida for over 75 years. They have transcended what it means to be a health insurance company, going above and beyond to not only keep members their healthiest but make a difference for all Floridians. As large as Florida Blue’s impact has been they have never really told their story. Most people in Florida know the brand but not what it stands for or its unique commitment to the state it calls home. We created their first ever brand campaign to change that and let people know what drives them — a single question they ask themselves every day. What else can health insurance do?
SOCIAL
OOH
Activation
We brought the idea of expanding what health insurance means to life with some unexpected pop-up health solutions around the state.