Search On
A few spots we did in this UI based campaign that celebrated the possibilities of Google Search.
GOOGLE Demo Slam
Know the magic, know the user, bring the two together. That’s something you hear a lot at Google. Tech demos are one way to do that but who watches those? Then we thought well a lot of people might if we made them better. So that was the idea, make tech demos people would want to watch. Or more accurately let anyone make them. Just put it out there and see what people bring back. And to keep it interesting, and the bar high, we took those demos and made them slug it out against each other. To get things started and people excited we created a few of our own demos below.
Google Instant
We did this to introduce Google Instant, where results appear as you type. It was a major shift in the user experience so it was very important that it feel exciting and revolutionary but not intimidating.