JONATHAN KOFFLER

Tribeca Film Festival

Started as a way to reinvigorate downtown post-9/11, the Tribeca Film Festival needed a new purpose. The idea was to make it a film festival for the city and not just downtown. To support that they were going to be expanding to theaters all across the city. That meant we needed to get a much wider audience to know them and fill those theaters. This campaign helped do just that for theTribeca Film Festival, leading it to its most successful year ever and establishing it as the pre-eminent film festival in New York City.